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Carlos Pazos
Voy a hacer de mí una estrella
1975
In the autumn of 1975 Pazos created, with the photographer Albert Cruells and the make-up artist M.J. Carandini, a series of twenty-one portraits in black and white, in which the artist simulated the ways in which the big Hollywood studios promoted their stars. As a result of his interest in this aesthetic, Pazos began to assemble a collection of works – photographs, objects, souvenirs, installations, performances – which he used to construct a fictional personality and a fictional narrative. This new project was marked by the ironic detachment that Pazos established between himself and his persona, and by a critique of the social value that our society places in image.
With the photographic series Voy a hacer de mí una estrella, during the making of which Franco finally dies, the artist embarks on a set of works as artist-actor, which he will produce over the next five years. The manipulation of one's own image as an artwork, creating a persona, reveals an attitude inherited from Dalí and close to those of Andy Warhol and Joseph Beuys, in whose work the assumption of myth is associated with a narcissistic transmutation in the process of the conquest of a hostile reality.
This series, which is to be exhibited in January 1976 at Vinçon, exerts an immediate psychological effect on the artist himself, who suddenly changes from being a timid and laconic youth to a loquacious and extroverted man.
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